AUTOMAT New Media Design in Vienna was honored to be invited by the California- based John Coltrane Foundation in redesigning and producing the official John Coltrane Website. The website serves as a tribute to the legendary saxophonist John Coltrane on his 75th Anniversary, as well as an information and communication platform between the foundation and the public. under: www.Johncoltrane.com could the international praised website be enjoyed.
The relaunch of the elegant website on 29 September has echoed exceptional good response worldwide. Apart from piles of compliments from the international music circles, the outstanding web production has also attracted attention from international new media developers. To name a few: It has become "Site of the Day" from software developer Macromedia, "Picks of the Week" from Yahoo; "Hot Sites" from USA Today and also Netscape France, etc.
One of the attraction of the Coltrane website is definitely its simple, yet clever, screen design. The design strategy adopted by AUTOMAT is a drastic reduction of design elements so that the charm of the legendary musician is not overridden by redundant animations. Another attraction is the perfect harmonious euphoria being created through audio & visual design and applications. The carefully- selected audio samplers from John Coltrane, react amusingly to the selection of dreamy colors and his photo album, the prominent character of the legendary musician and the beauty of his music are successfully highlighted.
Being a sophisticated new media design and developer, AUTOMAT’s outstanding productions are definitely being further confirmed by the invitation of the John Coltrane Foundation and also numerous compliments from international online providers and music magazines. After celebrating the successful relaunch, AUTOMAT is full geared for further upcoming web projects and multi- media installation projects.
More about AUTOMAT:
As an independent project, Automat morphes inbetween all forms of media productions. Transforming ideas to cross-over Expermients, Automat intends to initiate processes of interaction, generating a public base of expression.